The word ‘Billboard’ is covered because Justin Bieber is more important than anything on the cover, he's also is in the center of the magazine showing he is the main focus.They have used a good picture of Justin Bieber as he is looking good to attract the fans, it makes it seem like he is connecting with them as the camera technique used is direct address.
He also is covering his name because most people know who he is as he is a world wide pop star and no one would really need a reminder because Billboard magazines only focus on top artists that are in the charts now and not people who they wouldn't know 20 years ago. They audience would prefer to look at his face also so making his picture bigger makes them more attracted to it.
The whole colour scheme of the magazine is good. It uses the same colours all over with about 3 different ones. This makes the magazine not look trashy and simple to read. Its based on a dark blue background so the colours in front have to stand out making it look more bold.
All of the other famous on the ftront cover are in small this shows us how they are not that important in the magazine. It makes you feel like it is mostly going to be about Justin Bieber and the others are featuring in it.
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